Shopping in Korea: From Luxury to Bargains

K-beauty has taken the world by storm, and prices are lowest at the source. Myeongdong is cosmetics central—major brands like Innisfree, Etude House, and The Face Shop have flagship stores offering samples and deals. For better prices with less crowds, visit Olive Young stores (Korea's version of Sephora). They're everywhere, carry Korean and international brands, and offer foreigner discounts with passport presentation. Mask sheets are perfect souvenirs—lightweight, affordable, and everyone wants them. Stock up at Daiso (everything is 1,000-5,000 won) for budget options, or visit brand stores for premium versions. Gangnam's Garosu-gil has trendy indie cosmetic brands and K-beauty boutiques. It's pricier than Myeongdong but offers unique finds you won't see elsewhere.

Dongdaemun is fashion central—literally. Dozens of shopping malls operate past midnight, with wholesale prices available to retail shoppers. Doota and Hello APM are most foreigner-friendly. For the best prices, buy 2-3 items from the same vendor. Hongdae has the best independent fashion scene. Small boutiques sell trendy pieces you won't find anywhere else. The area around the main shopping street has vintage shops and streetwear stores. Gangnam and Cheongdam-dong house luxury boutiques—Korean designers and international brands with massive flagships. This is where K-pop stars shop and where you'll pay premium prices. For bargains, underground shopping centers beneath major subway stations offer incredible deals. Goto Mall (Express Bus Terminal) has over 600 shops. Yeongdeungpo Underground Shopping Center is equally massive.

Insadong is the traditional crafts hub. Teaware, hanji (traditional paper) crafts, hanbok accessories, and Korean art fill the galleries and shops. Ssamziegil is a modern complex with unique shops on winding paths. Namdaemun Market is Korea's largest traditional market. Clothing, accessories, kitchenware, and souvenirs are available at wholesale prices. It's overwhelming but rewarding for patient shoppers. For hanbok, rentals are widely available near palaces (great for photos), but purchase is expensive. Gwangjang Market has hanbok fabric if you want something custom-made at reasonable prices. Korean snacks make great souvenirs—Honeycombed (yakgwa), dried seaweed, teas, and instant noodle varieties. Buy at supermarkets like E-Mart or Lotte Mart for the best prices.

Yongsan Electronics Market was once the go-to for tech, but now online shopping offers better deals. If you want to browse in person, visit Yongsan I'Park Mall or the surviving smaller shops in the area. For the latest Samsung and LG products, visit brand flagship stores in Gangnam. Prices aren't cheaper than overseas, but you'll see products before global release. K-pop fans must visit HYBE Insight (BTS), SM Town (EXO, NCT, aespa), and JYP Entertainment shops. Album releases sell out fast—LINE Friends BT21 store in Gangnam is always packed. Melon or Genie music app gift cards make great gifts for K-pop fans abroad. Buy at convenience stores and send the code.